Conteúdos para a difusão do patrimônio cultural goianiense nas mídias digitais

Abstract

This study, belonging to the research line “Culture, Preservation and Identities” aims to presente a research on the cultural assets of Goiânia, and how this heritage has been disseminated through digital media. Then, it intends to present a product which puts into practice, in the community, the data collected from the research, so that it can contribute to the diffusion of Goiânia’s cultural heritage in digital media. To achieve these goals, a quantitative and qualitative approach was used, and the methodological path was based on data collected by bibliographic and documentary research, fieldwork, and data collection of public opinion, using as an instrument the Instagram profile @patrimonioculturalgoiania. The resulting product of this research is a digital booklet, which interacts with other digital platforms, entitled “The Cultural Heritage of Goiânia in focus”, collaborating with the diffusion of Goiânia’s cultural heritage in digital media. The city of Goiânia, capital of the state of Goiás, began to be built in 1933, and it was observed that, after the 1970s, there was a concern about its past. Through the research, it was ascertained that, currently, one registered intangible asset and 62 listed material assets of various types and uses are part of the cultural heritage of Goiânia: buildings that house cultural, educational institutions and organs, cemetery and burial places, trees and green areas, monuments, urban furniture, squares, churches, hippodrome, market, artistic panels, and the pioneering urban road layout. It was also found that, even in the face of the great use of digital media to spread information, both these cultural assets and the general concepts about the cultural heritage theme need to be better disseminated to the population.