O designer de moda no cenário profissional do município de trindade, goiás: desafios e oportunidades

Abstract

Fashion, as a cultural expression and economic force, shapes identities and drives the global economy through job creation and innovation. In Brazil, several cities are emerging as hubs of fashion production and consumption. Trindade, in Goiás, is one of them, making it a relevant location to investigate the job market for fashion designers, especially given the scarcity of studies on the topic in the region. This dissertation analyzes the professional landscape of fashion designers in Trindade (GO), with four specific objectives: to conduct a literature review on fashion design and its role in the fashion industry; to identify the profile of clothing manufacturers in Trindade (GO); to understand the role and career path of fashion designers working in Trindade, including their education, professional experience, and areas of expertise; and to map the main challenges and opportunities faced by these professionals in the context of Trindade, Goiás. The research was divided into two phases: a theoretical review and document analysis, followed by a qualitative approach, which included closed questionnaires and semi- structured interviews with local clothing companies and designers. The results revealed a diversified clothing sector, focusing on women's fashion and jeans, but with an emphasis on production rather than innovation. The presence of designers in local companies is limited, with many entrepreneurs justifying the absence of these professionals due to financial constraints. Designers face challenges such as resistance from employers to hire and value their work, as well as a gap between academic training and market demands. Despite this, there are growth opportunities, especially for those who adapt to the needs of companies and demonstrate their skills. This dissertation highlights the importance of the fashion sector for Trindade (GO) and suggests that valuing designers can promote local identity.